This activation explored multiple experiential concepts for PopSockets at Lollapalooza, ultimately landing on a branded shipping container pop-up.
I supported the project from early visual exploration through production. I created initial mockups to help visualize different activation ideas, then developed multiple iterations of the shipping container build-out as the direction evolved. Once the structure was defined, I designed supporting graphics and print-ready assets, including sticker handouts, scratch-off cards, and simple merchandise such as t-shirts and tote bags.
Throughout the project, I worked closely with the experiential manager and sales representative, participated in client calls, and incorporated feedback from multiple stakeholders. I also produced mockups of potential merch concepts before final templates were provided, helping guide creative direction ahead of production.
Design Process
