Worked end-to-end on the Bath & Body Works x Vera Bradley collaborative brand activation, spanning creative design, production, and content capture. The project began with initial design mocks developed in direct collaboration with both brand teams, incorporating their feedback through each revision. From there, the artwork was applied to templates and merchandise and brought fully to life in production.
At the event, served as the on-site videographer, capturing live audience reactions and the energy of the activation in real time. The project concluded with a full recap video edit, highlighting key moments and the organic social media buzz the collaboration generated.
Design Process
Templates
