For Estée Lauder’s Double Wear Foundation launch, we helped bring the brand’s newest foundation to life through a multi-market pop-up bus tour across Manhattan, Brooklyn, Philadelphia, and Chicago. Collaborating with the Estée Lauder team, designers, and production partners, we helped shape the creative direction, visual identity, and interactive touchpoints to deliver a cohesive brand experience across every market. Guests enjoyed personalized shade matching, branded takeaways, complimentary iced coffee, and a sweet treat, creating an engaging and memorable beauty experience directly with consumers.
