When the Knicks brought their championship celebration to the streets of New York City, it wasn't just a parade — it was a citywide moment of unity. Vector Media was proud to be part of it, wrapping multiple buses for the route after months of close coordination with the Knicks organization, city hall, and our clients to navigate the logistics of bringing branded media into such a high-profile event. I captured and edited the entire day on video, turning it into a social-first highlight reel that captured not just the buses, but the energy of a city celebrating together. This project was a true team effort from start to finish, and a reminder of how collaboration — across clients, partners, and city agencies — can turn a big moment into something even bigger.
