When Ted Lasso returned for a new season, we brought the show to the streets of New York City with a fully wrapped branded bus traveling throughout the city and brand ambassadors popping up along the way to build excitement. The day brought the activation to Times Square before culminating at the Apple Store near Central Park, where fans were invited to take part in a Ted Lasso lookalike contest and experience the campaign firsthand. I captured the activation throughout the day and edited the footage into a recap video used for marketing, social, and shareable client materials, highlighting the energy of the experience from the streets of NYC to the final fan activation.
