For the launch of Max Mara Le Parfum, we helped bring the luxury fragrance experience to life in New York and Los Angeles by providing a custom-wrapped bus featuring Max Mara branding. Serving as a central visual backdrop and product display, the bus brought the brand’s identity into the activation space while showcasing the new fragrance. Working alongside the team to support the overall creative vision, the branded vehicle complemented an engaging guest experience featuring an interactive matching game, complimentary fragrance samples, and free gelato, creating a memorable introduction to the new scent.
